Why organic?

Our desire to perfect daily wear and capture the essence of sustainable living fuels the decisions we make.

We use GOTS certified 100% organic cotton to make clothing that is better for you and better for the environment.

Softer Organic cotton creates softer, more durable, and long-lasting clothing with a soft hand feel.	Hypoallergenic Since organic cotton is not processed with harsh chemicals, the resulting clothing is more comfortable when worn and is a great alternative for people with sensitive skin.
More durable The absence of chemicals in the process make the fibers stronger resulting in a more durable fabric	Environment friendly The process of growing organic cotton is chemical-free with a low impact on the environment.
Less usage of water Elimination of toxic pesticides and fertilisers in its production process prevents contamination of groundwater	Safe for livestock Growing cotton organically, without any artificial fertilisers, reduces soil nutrient depletion and creates healthy soil. The absence of synthetic fertilisers in organic cotton farming promotes biodiversity and reduces global warming by 46 percent.
Ensuring a safer working environment for farmers Organic cotton farmers are not exposed to chemicals found in pesticides, and can even introduce additional cash crops on the field to support their income.

By purchasing organic cotton which is GOTS certified, you know that the people who create your fabrics are paid a living wage and fairly compensated for their hard work.